As for the “Amazon” part of the inscription, it is set in a typeface, which looks similar to FF Real Text Condensed Demi Bold, but with some minor changes in the shapes of the letters.Īs for the color palette of the Amazon Kindle visual identity, it is based on the common of black and orange, the corporate Amazon scheme, which stands for professionalism, energy, and power. The closest fonts to the one, used for the “kindle” part, are, probably, Elisar DT Regular, or Carot Sans Light, but with the modified contour of the “L”.
The friendly lowercase lettering from the official badge of Amazon Kindle is set in two styles of a modern geometric sans-serif typeface: the iconic corporate bold “Amazon”, accompanied by a medium-weight “Kindle. It is a beautiful reflection of the “lost in the Universe of books” idea. Online shopping for Kindle Store from a great selection of Arts & Photography, Biographies & Memoirs, Business & Investing, Childrens & Young Adult & more at everyday low prices. It is neat, modest and recognizable.įor its visual identity the brand also uses an extended version of the logo - an image of the boy sitting under the tree with his Kindle. Amazon Kindle is a brand of e-readers designed and marketed by. The logo is a logical continuation of the main Amazon logo - Amazon with its orange arrow-smile and “Kindle” in a more simple and fine typeface but in a bright orange color. Read on your phone, tablet, Kindle, or other preferred device - its easy Get it on Apple Books Get it on Google Play.
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